Tag: millennials
-
Corporate Advocacy of Social Issues Driving Employee Engagement
Deciding when and how to engage on social issues can be a minefield for corporations, but when a corporation has decided to communicate on a contentious issue, it’s critical to make sure employees respond positively to the strategy. Done right, these communications can pay significant dividends for employee engagement. Note: Employees, especially through…
-
Financial Limitations in the Consumer Behavior Process
This blog that I’m discussing lookds at financial limitations in the consumer behavior process. The work singles out four perspectives such as resource scarcity, choice restriction, social comparison and environmental uncertainty. It describes their influence onn the final decision-makingf in conditions of scarce resources. I’m discussing how consumers manage to cope with limited financial resources…
-
How Millennials are making a Huge Impact on Businesses
As millennials continue to enter the workforce, their values, lifestyles, preferences, technological proficiency and sheer numbers are making big impacts on business cultures. While not every individual is the same in their wants or needs, a vast majority of millennials have a desire for their employer to show social responsibility. This means that they…