Early Television as a Social Instruments

     In the post World War 2 period, television squires to the image of the global village, which implied great market potential. For example, Big Ben in London and the Eiffel Tower in Paris were used for advertising Arvin’s consoles. The view of various places was the key idea that promised an illusion for people to allow them to leave their homes was considered to be a social place. In many a advertising and tv programs that, the interiors included luxury items, which stimulated consumerism. The Americans who were depressed after the war were encouraged to spend money on entertainment and goods. People moved indoors since television offered better entertainment. Accordingly, they visited fewer concerts, sporting events, and theaters, while increasing purchases and enjoying tv ratings.

     As for racial, ethnic, gender and class identities, early television was mainly focused on showing white populations, while racial and gender minorities were completely disregarded. The problem faced by low-income groups and those having challenges with employment were not discussed. Discrimination, racism, and violence towards women were topics that never appeared on screens as if they didn’t exist. Therefore, early television instructed Americans in a way that gave little attention to social issues. Moreover, minorities started identifying themselves in accordance to the images on television. For example, African-Americans were represented as people who perpetuated violence against them which made their oppressors the victims. This the historically-disadvantaged position of minorities was supplemented by double stigma since the early television age as not only social but also as a behavioral guide.

People ARE equal, even in the media, but there is STILL a long way to go…

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